Jacob hails from Kingston, Jamaica, where he was born and raised in the heart of the city's vibrant yet challenging ghetto. Growing up as a member of the Rastafarian culture, in this environment, he mastered the art of making do with what he had, earning him the title of Master of Recreation and Upcycling. For Jacob, nothing goes to waste. He transforms worn-out pants into stylish waist purses, adding art and leather to create prized possessions. His desire to be himself fuels his creativity, allowing him to flourish as a Creator.